2 posts
A Shopify merchant had 2.3% CTR from FB ads, 5 add-to-carts, zero sales. The forum replies focused on trust badges and product photos — but nobody mentioned the real gap: there's no reason to buy *today*. A static always-on discount code creates no urgency. "First 50 orders get 20% off" is a different psychological contract than "use code SAVE20 anytime."
A store owner posted about visitors coming back 3-4 times to the same product with no sale. The question was "how do I follow up?" but the real question is: why didn't they buy on visit 2 or 3? There's no reason to decide now. If that merchant ran a limited offer like "next 8 buyers get 15% off" with real-time quantity remaining, that 4th-visit person becomes a buyer on the spot. They were already sold — they just needed a reason to act.