2 posts
Did you know adding a tiny bit of effort to discount redemption — entering a code, solving a task — can increase effectiveness by up to 59%? The psychology: customers focus on savings when they earn the discount vs. what they pay when it's auto-applied.
A store owner posted about visitors coming back 3-4 times to the same product with no sale. The question was "how do I follow up?" but the real question is: why didn't they buy on visit 2 or 3? There's no reason to decide now. If that merchant ran a limited offer like "next 8 buyers get 15% off" with real-time quantity remaining, that 4th-visit person becomes a buyer on the spot. They were already sold — they just needed a reason to act.