← All posts

e-commerce

4 posts

Mar 2026

Adding Effort to Discounts Makes Them More Effective →

Did you know adding a tiny bit of effort to discount redemption — entering a code, solving a task — can increase effectiveness by up to 59%? The psychology: customers focus on savings when they earn the discount vs. what they pay when it's auto-applied.

LinkedIn ·
marketing behavioral-psychology quikly e-commerce
Mar 2026

Interest Doesn't Equal Purchase — The Missing Urgency in Shopify Stores →

A Shopify merchant had 2.3% CTR from FB ads, 5 add-to-carts, zero sales. The forum replies focused on trust badges and product photos — but nobody mentioned the real gap: there's no reason to buy *today*. A static always-on discount code creates no urgency. "First 50 orders get 20% off" is a different psychological contract than "use code SAVE20 anytime."

LinkedIn ·
shopify urgency e-commerce quikly
Mar 2026

We Ran a Split Test on Purchase Thresholds — The Results Surprised Us →

We split ~5,800 sessions 50/50 across two identical promotions — same product, same audience, same day. The only difference: $75 vs $100 minimum spend. The higher threshold pushed AOV up 8.5% but suppressed conversion by 27%. The lower threshold generated 28% more total revenue. Revenue = conversion x AOV, and conversion almost always has more headroom.

LinkedIn ·
a-b-testing e-commerce quikly conversion
Sep 2025

Shopify Abandoned Cart Recovery: Complete Email Automation Setup Guide →

Step-by-step tutorial on setting up Shopify's abandoned cart email automation — activating checkout recovery, customizing emails with your branding, adding discount codes, timing sequences, and using urgency to recover more sales.

YouTube ·
shopify e-commerce email-marketing quikly