The Difference Between a Hard Problem and the Wrong Problem →
After decades as a founder, I've learned the subtle but critical difference between a hard problem and the wrong problem. Strong founders can sell almost anything — and that's the trap. You convince yourself the problem is execution, while avoiding the deeper question: are people actually pulling this out of you? Follow the energy. If multiple prospects ask about the same unexpected use case, stop resisting. That might be the pull you've been looking for.